Business Development Tips For Massage Therapy Business

Massage therapy is one field where if you know your basics right, eventually there is just no need to market. The interested will in fact look for you. The field has a massive career opportunity waiting for you. Your massages can treat illness and as they say, only the rich can afford the luxury of being treated, so just no need to worry about making money.

So the first tip for business development of the message therapy business is to work on your offering. If your massages are capable of treating illness like joint pains, act as a stress buster, and help achieve the state of relaxation, then the business prospects are bright. On the other hand, if you are counting on your knowledge in the field, then ensure that you have the right subordinates with the requisite skill set.

The second crucial advice to grow your existing volume is to ensure that your existing clientele make more frequent visits than otherwise. This is one stream where slight manipulations can get you double the business from the exiting client base. Introduce some monthly packages, offer discount schemes on frequent visits, plan special massage therapy charts for specific requirements like pains, render the comfort edge and most importantly SMILE! Most of the time, you tend to ignore the importance of a smile. Your cheerful attitude can help you strengthen the client base more than your services. A simple smile can help you charge double the amount and still make it look meager. The trick is to befriend your customers who expect personal attention, especially in the small business segment. Entertain them and have all the necessary equipment. The right music, the right fragrance and privacy are a must.

Generating referrals is the third most-important aspect. Advocate consultancy, if required, free of cost. Encourage people to drop in with friends who have any specific problem, which you can solve with your massaging capabilities. This free advice can pay beneficially in the form of new customers. Give more time to curious visitors and tell them in detail about the associated benefits. Do not give discounts to new entrants, since this could create a commotion among the existing clientele.

Another tip is to pass on add-on services rather than advocating discounts. If you have to oblige an old customer, do so by adding more treatments in the existing package rather than allowing them to pay less. This is an addictive habit. If they can talk you into a discount once, the tendency would be to get as many more as possible. So discourage any monetary bargains.

Introducing life memberships, home massages, free pick-ups and other related add-ons are just a few more ways to increase the client base and hold on to what you have. However, the key is to impart the best massages and ensure a soothing effect to every one of your customers.

SBA Proposed Changes to the 8(a) Business Development Program

The Small Business Administration has announced proposals for the improvement of the 8(a) Business Development Program for disadvantaged small businesses. The first comprehensive review of the 8(a) program in several years resulted with the proposed 8 (a) regulation changes that were published in the Federal Register. The public comment period on the proposed changes is open for 60 days.

SBA Administrator Karen Mills said about the proposed changes that they will “strengthen the program and and maximize its benefits for eligible small businesses”. “The 8(a) program has a proven record as an effective program for helping disadvantaged small businesses gain access to training and contracting opportunities to help them grow, create jobs and ultimately succeed in the marketplace once they graduate from the program”, said Mills.

The 8(a) program is designed to help businesses that meet the SBA’s criteria for being socially and economically disadvantaged. In effort to help small businesses grow and motivate people to starting a small business, this program provides them with access to government contracting opportunities, specialized business training and counseling, and help with their small business marketing and high-level executive development. In fiscal 2008, small businesses received over $16 billion in 8(a) contracts.

Some of the proposed changes of the 8(a) program include:

* Economic Disadvantage: Adjustments to how assets, gross income and retirement savings are considered when determining whether the company is economically disadvantaged.
* Ownership and Control Requirements: The proposed changes would provide flexibility in admitting immediate family members of current and former 8(a) participants into the program.
* Joint Ventures: The proposal would require 8(a) firms to perform significant portion of the work on joint ventures, ensuring that they are able to build capacity.
* Business size for Primary Industry: Requiring that the firm stays small for its primary industry while participating in the 8(a) program.

Details of the proposed rule can be viewed in the Federal Register.

Residual Income Business Opportunity – Product Development

Launching your product with positive impact and giving your residual income business the best chance of successfully making money online relies upon you having spent enough time researching your target market properly.

It is a mistake that internet marketers and any other online residual income business owners make, to fling themselves headlong into creating a website, taking the time and trouble to set up squeeze pages (lead capture pages) and sales pages without first establishing that the products they intend to sell have enough demand on the internet.

There are two common mistakes made.

First of all, not finding out if the size of the market online is big enough to sustain your sales targets. And by that I mean checking out keyword research tools to find out exactly how many active daily searches are being made for the products in question.

And second of all, (which is a bigger problem) advertising products on the internet that are in demand but the competition is so great that it is virtually impossible for the new start business to get their wares in front of their potential customers.

That is why the savvy online marketer really gets to grips with niche marketing. Understanding that a product can satisfy lots of niche markets and as a consequence each niche market should be tackled differently to the rest.

Let me give you an example of how this may work.

Let’s say you were trying to sell rechargeable batteries. If you simply advertised your rechargeable batteries on the net you would be competing with a massive number of sellers out there, in fact probably too many to make a real impact.

However, if you were to niche your products into tailoring them for specific markets for example Samsung digital cameras, Kodak hand held video recorders, Petzl head torches, Gillette nose hair trimmers, you get the idea!

If you chose say 50 niche markets you would be reducing your competition massively, satisfying a much more targeted need and therefore be much more relevant to your target audience as well as finding it much easier to get your offer in front of them.

Therefore, niche marketing is fundamentally important if you want to be successful marketing and selling your products online.The question is how do you achieve that in the best way that will keep you ahead of your competition?

Home Based Business – 4 Proactive Measures For Business Development

Home based business owners must develop leadership skills to achieve the desired outcome. Methodical business methods must be replaced with the innovative solutions to bring about output oriented changes.

Effective Solutions for Problems:

Creativity can be used with sales techniques and discount offers for products to enrich the customer interest. Non essential spending must be cut down to have a positive effect on the bottom line.

Quality measures can help determine the appropriateness of a product with respect to client requirements. Primary business operations can be sustained for growth with a critical blend of management and leadership capabilities.

Directed Strategies for Growth:

The following measures can be put to practice to move towards more business development:

·         There should be constant monitoring and measurement of the factors which promote growth to augment movement towards goals and objectives of a home based business.

·         Certain critical success factors of a business have to be identified and communicated with coworkers and partners. This can help bring about strong focus with utilization of resources and available workforce.

·         The identified critical factors for success can act as a mutual point of reference to perform and help achieve targets within the stipulated time frame.

·         The desired customer satisfaction rate, product range and market share values can be increased in tune with the quality of relationship shared with suppliers.

·         Strategic goals and objectives of a company must be examined in relation to the current status of the functional areas.

·         Essential elements of a business strategy are devised from internal business forces, competency plan and entrepreneurial environment conditions.

·         Characteristics adopted to maintain business sustainability against challenges, barriers and external influences must be analyzed in detail.

·         The form of production undertaken, quality of marketing campaigns and volume proposition rendered must be considered.

Management Rationale:

Financial accounting must be paid adequate attention to achieve balanced books. Home based business owners must be aware of critical numbers that indicate operative efficiency. Successful entrepreneurs adopt the management rule “first things first”. Immediate efforts should be dedicated to completion of tasks laid out at the present moment.

An ability to face pragmatic situations and act on them requires non idealistic preference. Necessary changes must be incorporated in the functional business model to bring about prosperity.

Essential Entrepreneurial Actions:

Guidance in functional areas outside expertise can be obtained form third party sources. Essential business operations must be carried out in difficult conditions to work at endurance.

Constant evaluation must be carried out with the status of component factors to move towards desired goals. Problems should be identified and a multi-dimensional approach for a solution must be devised.